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Toro, Toro, Toro

- Peter - Thursday, June 24th, 2004 : goo

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image 1088101530toro

Have I told you about my old orange plastic phone? If you place the receiver in its cradle upside down, it looks like an orange bull, a taurus telephone.

It really is a shame, at least in terms of aesthetics, that the rotary protocol is no longer in fashion. It speaks of an era where gaudy, colorful American design was as resonant as the duophonic bronze bells inside this shiny plastic beast; it has a four-pronged tail. It looks that it has been adequately used for many years.

It bears the number (904) 651-0139. The area code is that of a town in Northeastern Florida, directly south of the Georgia border. Imagine, an orange phone from Florida. I doubt the phones in Georgia were peach.

This phone was made to sell to people who took pride in such devices. Now, it is only a functionally-obsolete work of art, sitting pretty on its reed mat like a streamlined toro.

This article has been viewed 5131 times in the last 5 years


Ben: This article made me smile.

Peter: 19th Apr 2005 - 18:36 GMT

thanks :) i still have that phone. never used it, but it definitely serves as a kitschy decorative piece. i love its color.

jeeff: 29th May 2005 - 02:15 GMT

wow world poker, thanks for that unsolicited information!

GGP: 30th Nov 2005 - 15:48 GMT

I just need to say how much I love this shot. The color, the concept, etc.

Peter: 30th Nov 2005 - 15:53 GMT

thanks. i used to have that exact phone in like 10 different colors. i found the collection in the trash near my old apartment on street years ago. clearing out for the inevitable moves and de-clutterings, i had to get rid of the rest, but ive always kept that orange one, and i always will.

Catherine Penfold-Waxman: 30th Nov 2005 - 15:58 GMT

!

Jamie: 6th Jun 2006 - 23:56 GMT

image 12517
i've got a rotary telephone, and it works. it's plugged into a line which i know for a fact terminates at a digital, adsl enabled telephone exchange.. it just works. and it rang today for the first time ever. it goes "ring ring!" just like a telephone should

image 12518

it bears the number 73570. Which isn't even enough numbers to be a phone number, so it must be pretty old. Though there's an old building in with it's original signage which declares the companies phone number to be '17', no joke.

But i'm gonna call the phone Mable and i'm gonna keep her forever

Peter: 30th Jun 2006 - 16:01 GMT

oh wow, i missed the comment about mable the first time around!

also: please get some pics of the "17" building/sign?

Chantal: 28th Dec 2006 - 00:16 GMT

Beautiful!!! Where can I buy one?
undefi@hotmail.com

Jamie: 5th May 2007 - 19:44 GMT

ebay? tinyurl.com/3xq78g

Franny Wentzel: 7th Nov 2009 - 01:45 GMT

Those phones weren't sold to the public. Until the 1980s you could only rent them from The Phone Company...

Peter: 7th Nov 2009 - 02:29 GMT

the orange toro phone is sitting on my desk about 15" directly to my right as i type this ;)

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