Driving Across the Street Since 1968

Queens, NY - Catherine Penfold-Waxman - Tuesday, August 22nd, 2006 : goo

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I'm not sure if you can tell that I love Astoria. I truly, sincerely think it's marvelous. And when I see things like this ad for the local driving school I practically get teary-eyed.

First off, I love that they chose to hand paint it and not sodomize it with any of that professionally produced crap. I feel the painter’s pain when he (or she, but most likely he) realized that the steering wheel struts were not in the proper 10-2 position and corrected them. I commend him for this attention to detail, as this hand-on-steering-wheel positioning is one of the foundations of good driving.

The copy sings. It’s a haiku of advertising. When your driving school is named Ferrari, you’d better emphasize that you teach safe driving. Underlining the word helps. They proudly state that they’ve been in business since 1968, before man walked on the moon, I might add. Then they give their location, with an address, directions and an arrow. Unfortunately, if taken literally, the copy could be misconstrued to mean that they’ve been teaching safe driving across the street, possibly no further. Even this, I find charming.

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groovehouse: Vroooooommm!!

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