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New York Is...

- Peter - Monday, June 12th, 2006 : goo

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image 12680

Some of you out there may have seen this HSBC advert on a car, which I snapped these lo-fi shots with. If you haven't, it has several rows/columns of small photos bearing different people's photos and their answer to the question "New York Is...?"

Though this ad campaign seems to be a vague (if not rather inneffective, from a commercial standpoint) effort to show how openminded, diverse and universal HSBC is as "the world's bank", I find it interesting that someone has apparently been going around circling some of the more derogatory epithets within the ads...

image 12681

" is... Overrated."

This article has been viewed 4765 times in the last 3 years


Chris Erb: 13th Jun 2006 - 00:19 GMT

I don't see how you win over customers by calling their city of residance such things as "gross", "overrated", "greedy", "rotten" or the one I really don't understand at all "hairy".

jeeff: 13th Jun 2006 - 05:13 GMT

i think "hairy" must be refering to peter's ...

Peter: 13th Jun 2006 - 13:30 GMT

jeeff: well, it certainly doesnt refer to the bald dude that its printed over! heh.

chris: its just one more example of lukewaram advertising that hides behind the guise of being "honest, diverse and for the people". *lol*

tangent: 13th Jun 2006 - 14:26 GMT

i remember the good old days when HSBC was called Midland Bank. I was never a Midland banker though.

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